Google Business Profile

Your Google Business Profile is the listing that appears on Google Maps and in the map results at the top of local searches. It carries more weight in local rankings than anything else, and most businesses leave large parts of it empty.

• For most local searches, the map results appear above the normal results.
• Google rewards complete profiles because they are more useful to the people searching.
• Your categories and services are among the strongest signals Google uses to decide which searches you appear for.

1. 01Set your main category and up to three more, based on what the top-ranking businesses use.
2. 02Complete every relevant section of the profile, including hours, service area, website and booking link.
3. 03Build a full list of your services, up to Google's limit of 99, checked with you, with descriptions for the 20 most important.
4. 04Add questions and answers relevant to your trade and your area.
5. 05Post updates to your profile every week.
6. 06Add photos of your work every week, tagged with the location of the job.
7. 07Keep your details identical to your website and your listings elsewhere.
8. 08Report fake listings that break Google's rules and take places from real businesses.

A complete, accurate profile that gives Google more reasons to show you in the map results than the businesses around you.