Website SEO

Google checks your website to confirm what your Google Business Profile says. It reads the page title, the main heading and your business details closely. On most local business sites these are missing or vague, and fixing them is often the quickest improvement available.

• Your page title and main heading tell Google what the page is about. They should name your trade and your town.
• Your business name, address and phone number on the site should match your Google Business Profile exactly. Differences cost trust.
• Structured data tells Google directly what kind of business you are and where you work.

1. 01Rewrite the home page title to include your trade, your town and your main services.
2. 02Set the main heading to your trade and your town, with your main services as subheadings.
3. 03Add your business name, address and phone number to every page, matching your profile.
4. 04Add a Google map of your location to the home page.
5. 05Add local business structured data.
6. 06Check how many of your pages Google has indexed, and fix any it has missed.

A website that states clearly, in the places Google reads first, what you do and where you do it.