Service and area pages

Google ranks businesses it sees as experts in their trade and active in their area. A site with one or two pages gives it little to go on. We add a page for each main service and each area you cover, and link them together so Google can find and understand all of them.

• Each service page gives you a chance to appear for searches about that service, not just your trade in general.
• Area pages show Google where you work, which helps you rank in the towns and neighbourhoods around you.
• Businesses with more useful pages about their trade and area tend to rank above those with fewer.

1. 01Research the services and topics your customers search for, and what competitors cover.
2. 02Plan a simple structure: home page, a services page, and a page for each main service.
3. 03Write a page for each main service, explaining what it involves and answering common questions.
4. 04Add an 'Areas we serve' page and a page for each town or neighbourhood you cover.
5. 05Link service pages and area pages to each other where it helps the reader.
6. 06Make sure every new page is indexed by Google.

A clear page for each service and each area you cover, linked together, giving Google a full view of what you do and where.